I thought I would start off the blog page on my new website with a post about my current logo, (adapted from a previous post on my old website) as a good introduction to me and my business…
It’s actually around a year ago that I switched to the new logo. Prior to that I was just using this one, made from one of my photographs of an orange marigold in my garden that I had really loved the colours of. I had wanted a more professional looking design for some time, and finally got around to sitting down for a doodle, and came up with one. I’m really pleased with this – and impressed with myself for coming up with it! – and a year on, I still love it. So anyway, below I share the ideas behind it.
I knew I wanted something similar to the logo I wanted to move on from, so that the change wasn’t too great and people would still recognise it as me. I wanted it to be unique, memorable, simple, easy to reproduce, be in my existing brand colours, mean something, and reflect my brand. Plus work within a square or circle outline, reproduce in black and white if necessary, and look just as good at different sizes, including still working as a small profile image when used online. I think I achieved all this!!
The final design uses a line drawing of a flower, similar to my existing orange marigold, to represent my flower photography. The orange colour shows a bit of fun and energy, and adds some brightness to the overall design, – just as I like to brighten up a room with a fabulous photograph on the wall.
The green mountain shows my landscape photography. The dark green colour of this and the flower stem is from my previous logo, and cunningly also represents the outdoors, nature, landscapes, gardens and flowers of where I work and what I photograph.
The purple circle they are enclosed within represents the camera lens, containing the landscape and flower image. The purple is from the background and text of my previous logo, and I love that this colour also represents creativity.
The purple and grey text, and white background, are all taken from my previous logo, that I wanted to retain; the white and grey keeping the whole design light, bright and fresh.
I am so pleased that I managed to get my J, M and P for Jane Mucklow Photography into the design as well, in the shapes of the flower stalk, mountain and circle with the flower stalk below, can you tell they are there?
Huge thanks still go to my brother-in-law Chris, for turning my pencil and felt tip pen drawings into a proper professional-looking logo!
The original marigold photograph is still available as a greetings card by the way, as a plain flower, or with a ‘Happy Birthday’ text added. (Shown below as the original landscape format, it is cropped to a square for cards), and you’re welcome to order it as a print or canvas too if you wish.
My New Logo